Research & Consulting

Tracking and attribution for e-commerce · Berlin born performance marketing agency

Tracking audit

We map every event, pixel, tag and consent state across your shop, ads accounts and analytics, and show where data is missing, duplicated or wrong.

Server-side & consent-proof setup

Server-side tagging, Conversions APIs (Meta, Google, TikTok) and consent mode, so measurement keeps working under GDPR and browser restrictions.

Attribution & measurement

Attribution models, incrementality tests and reporting that tell you what each channel actually contributes, not just what the platforms claim.

  1. 1Research

    Audit of your current tracking, data flows and reporting.

  2. 2Blueprint

    A measurement plan with events, parameters, consent logic and owners.

  3. 3Implementation

    We build or guide the setup with your team and your tools.

  4. 4Validation

    Testing, documentation and handover, then ongoing consulting if you want it.

Paid Social

Social media platforms like facebook, instagram and LinkedIn are crucial for reaching new customers.

However, many companies struggle with paid social advertising.

Our method, which uses behavioral psychology principles and detailed testing, helps clients expand their reach and design effective ad content.

Paid social dashboard with conversion rate chart

Display

With the increasing size and advancement of smartphones, mobile-optimized display campaigns have become more effective in enhancing both brand goals and sales.

Our team develops and implements campaigns across the display ecosystem to effectively engage potential customers and achieve impactful business results.

Display advertising placements

Search Engine Advertising

Search engine advertising can be an extremely powerful tool for both young and established companies.

Our expertise includes running and auditing existing accounts to optimize performance.

Learn how running search engine advertising can benefit your business.

Search engine advertising results